The world of cosmetics and fashion is quite a challenging one, and product presentation is of crucial importance here. Brands belonging to this diverse industry use custom cosmetic boxes that help bring their items in the best light while assuring their maximum functionality and adding to the brand’s fame in the market.
When it comes to the packaging of makeup items, we can see a number of boxes such as custom eyeliner boxes, lipstick boxes, and many others. In case you don’t know the common types of these custom printed cosmetic boxes, let us help you out right here.
We have jotted down 5 most famous types of cosmetic boxes below that you must consider to present your makeup range both in physical stores and e-Commerce world.
1. Folding Cartons
This is one of the most extensively used types of cosmetic packaging boxes, popular for housing a wide range of makeup items such as eyeshadows, skin creams, serums, and palettes. Mostly these boxes are made of paperboard and offer a perfect balance between costs and durability. Moreover, these provide a great surface for customization, and that is why a number of processes such as printing, coloring, and finishes can be easily carried on these boxes. The overall box structure is flexible which allows brands to include opening and closing mechanisms such as magnetic and tuck-end closures. In addition, many high-end brands opt for these boxes and use a number of premium finishes such as soft-touch coats, foil stamping, and embossing to bring out fine looks to them.
Even some of them use window cutouts to let customers see what’s inside the box and build a relation based on trust with them. Not to forget, these boxes serve as one of the most eco-friendly packaging types in this regard and can be easily flattened for disposal.
2. Rigid Boxes
When it comes to luxury and premium display, we all know the answer: it is none other than rigid cosmetic boxes. Also known as setup boxes, these boast a sturdy composition and come with a separate base and a lid. Owing to their market fame, all high-end brands use these custom box types to present their skincare sets, perfumes, and limited-edition products.
The box construction is done in quite a thoughtful way, allowing maximum space inside for storing items intact. Most of the time, a minimal design is preferred for these boxes, to create a sense of curiosity among buyers. A few brands also opt for textured materials like velvet or leather to create a tactile touch on the box. A popular type of rigid box in this regard is the drawer-style box that lets brands display their products with a sliding effect.
This design helps to enhance the perceived value of the product and offers excellent safety to the delicate items. Overall, these boxes are more costly to create as compared to the previous mentioned type. However, their endless perks and the way these elevate the product’s perceived value justify their high costs pretty well.
3. Kraft Boxes
Kraft boxes are one of the most versatile and sustainable packaging solutions made from recycled materials. These are widely used in the cosmetic world and meet the latest demands of cosmetic packaging.
The material has a rustic brown color that appeals to consumers who seek natural products. These boxes can be simply printed with the company’s logos and product details to let the target audience remember these details. The brown background provides good contrast and brings the details to further notice, helping brands perform effective marketing. Kraft packaging is much more flexible and that is why it can be used for different items including skincare, lipstick, and makeup palettes. Further, the material is bio-degradable and this means that waste emission is also reduced.
Using these boxes, brands can better express their concern for the planet’s conservation. This helps them attract interested customers and brings in more brand loyalty and an expanded customer network. With the increasing focus on eco-friendly options in the beauty world, Kraft packaging has proven to be functional, eye-catching, and quite a sustainable option in this regard.
4. Cosmetic Sleeve Boxes
Sleeve boxes stand out as one of the most refined and multi-functional box types in the cosmetics market. These have an inner compartment and an outer casing in the form of a sleeve that fits over the box to lend a luxurious feel to the unboxing process.
Sleeve boxes provide some excellent branding prospects in the box design. The outer sleeve can be used to market the product or the company via the use of graphics, logos, and contact details. Whereas, the inner box can also be used in the same way or used to provide more information about the product. This strategy helps brands to tell a consistent story from the time a consumer picks the product.
The strong box structure protects the products during transit and storage and is suitable for use in retail shops and the online world. The sliding mechanism of the sleeve also helps in amping the levels of box security since it cannot be opened accidentally.
Sleeve boxes are mostly used in gift and limited-edition sets and by premium brands. They give an elegant look and feel to the product and make the consumer feel really special. Sliding off the sleeve to get the product inside gives the customers a better feel and thus makes them more satisfied with what they bought.
In addition, sleeve boxes have a lot of benefits for consumers. They can be resealed very easily hence the product stays fresh and is safe from any damage. This factor also increases the longevity of the packaging and thus customers can even keep these boxes after product consumption, to store items of their choice, or for decoration purposes.
5. Window Boxes
These boxes have a transparent window which is either made of PVC or PET through which the customers can easily get to see the product without the need to open it. The main benefit of these boxes is that they help to instantly pique the attention of the customers to the product. This feature is quite useful in the case of products where color, texture, or design is an important factor in the decision-making process. For example, cosmetics such as eyeshadows, lipsticks, or nail paints can be best presented as they enable the customer to make a decision by simply looking at the product display, and without even touching the product.
From the marketing point of view, window cosmetic boxes can be considered one of the most effective tools for impulse buying. The product’s display and the irresistible beauty of these boxes can help to attract the audience in a much better way than an ordinary box. It also fosters trust since the customers can see the product and its original state before they decide to buy it. In this manner, they can set realistic expectations about the product and can become repeat buyers of the relevant brand if they like their overall experience.
Hope this information helped you with your concerns and added to your knowledge. To get your hands on any of these types of custom cosmetic boxes, look no further than Packaging Mania. Enjoy extra perks such as free shipping, design help, and discounts of up to 30%.
