Geometric forms are an integral part of brand perceiving. When we observe some of the best brand logos in the world, we can see how even simple figures can articulate values like faith, power, or creativity. There is a reason and emotion behind each form of a design.
1. Circles
Circles are regarded as symbols of togetherness, peace and trust. When a company employs a circular logo, it means that the brand is trying to establish a feeling of belonging. Consider Target and Pepsi, for instance. These brands have pleasant and optimistic designs that allow for easy social interaction.
2. Squares and Rectangles
These geometric shapes represent security, trust worthiness, and equilibrium. Those brands which want to present themselves professionally and convey fortitude usually take one of these two shapes. Microsoft is one example of a company that uses a brand image consisting of four based shapes to depict a brand that is strong and trustworthy.
3. Triangles
Triangles connote movement, ideas, and strength. They are active forms and are used mostly by tech or progressive companies. The triangle in the logo of Adidas illustrates motion, which coincides with the brands’ expectations.
4. Abstract Shapes
Vector shapes of a geometric nature can be merged in designs to bring a feeling of distinctness and artistic flair in creation. Such forms are beneficial to the brands that wish to be unique. They are restrictive and can be used in many ways hence presenting an up to date and aggressive design.
Knowledge of the role of shapes in branding designing or modification proves useful. Shapes are not just elements of design; they influence perception and the relationship with the customers and the brand.
