How to Increase Higher Volume of Traffic on Google? (5 Steps)

If you have a website, you would surely want to attract visitors to it. Without a good web traffic, it might not be easy to gain good SERP rankings. Moreover, having enough web traffic is also important to establish your brand’s authority. 

It doesn’t matter whether you have just launched your website or it has been for years, knowing how to increase traffic volume of your website on Google is important.

This is not just about the knowledge but it is also valuable for your business’s growth. In this post, we will highlight 5 tried & tested tips for gaining higher volume of traffic on Google. 

5 Proven Tips to Increase Traffic Volume on Google

1. Content Optimization with Relevant Keywords

To be found on Google, you need to target the right and most relevant keywords. You can only gain high traffic when your website’s content is optimized for industry-related keywords. 

Sometimes, what businesses do is post industry-related content on their website. That is the right thing to do but they are unaware of the keywords people are searching for. One must provide information they are expert in but after optimizing it for the right keywords. 

Remember, your content will only be found when it has phrases or words that your target audience is searching for. 

Whether an informative blog or a page displaying the products/services you provide, keyword optimization plays a vital role in increasing traffic volume. 

Another thing that you can do here is to find the keywords related to your industry that people are searching for on Google. Now, prepare valuable and informative content on those keywords and post it on your website to bring more traffic. 

2. On-page Optimization

SEO is the foundation for any website to generate more web traffic and rank higher. If on-page optimization is not done on your website, it doesn’t matter what you do, results will not be as expected. Hence, to increase traffic volume on Google, you need on-page optimization done by an expert. 

When it comes to optimizing on-page, there are certain elements that need to be considered:

Strategic Keyword Placement

When it comes to on-page optimization, the right placement of the primary keywords is of most importance. The keyword must appear in the meta title, meta description, URL, H1, running content of the webpage, and alt tags. It is important to tell search engine bots what the page is all about. 

Use Headings and Subheadings

Headings and subheadings add structure to your content that makes is easy to read for users. It is also a key SEO factor. 

Write Engaging and Relevant Meta Description and Title

You must know that meta title and description are not only important in terms of SEO but they also decide whether a user will click on your webpage or not. So, pay stern attention while writing meta tile and description. 

Add Internal and External Links

Internal links are also vital when it comes to SEO. They guide users to different pages on your website while giving them more information. Similarly, they also help Google bots crawl and index your website. Besides this, adding external links to authoritative sites will improve your DA and help bring quality traffic to your website.

Add Quality Images and Optimize them

One of the best ways to get more web traffic is to include high-quality images and optimize them by writing a relevant keyword-rich alt text. Besides this, make sure the image size is not too large. 

Optimize Page Speed

Low page speed is one of the prime factors that increases bounce rates and reduces web traffic. So, to stay away from these negative effects, make sure your webpage loads completely within 1-3 seconds. Use page speed test tools to confirm how fast your page is loading. 

3. Make your Website Responsive

Mobile-first design is what Google considers while ranking a website and ensuring that it can deliver value to users. So, another important point that requires attention is a responsive design. 

Studies have found that more people use internet on mobile devices than desktops. So, if your website is not mobile friendly, you cannot have high traffic volume. 

While designing your company’s website, make sure that it is responsive. This means that the website opens properly on all devices irrespective of the screen size. This will also improve your brand authority while making it easier for your target audience to connect with you at ease. 

4. Effectively Use Social Media for Content Promotion

Leveraging the use of social media is another tool in the arsenal that can increase the volume of traffic on Google. Now, you might be wondering how. 

So, what you need to do is to promote your website content regularly on your social media channels. This will give it a huge exposure and bring traffic to your website from social media account. 

Doing so will also build your brand’s authority on social media. This might have a direct impact in increasing organic traffic. However, you need to be regular with content promotion. Additionally, you need to make sure that the content you are promoting is valuable to your target audience. 

This is a proven tactic to gain traffic on Google and put a strong foot forward in ranking higher on the SERPs. 

5. Update Your Content Regularly

Just think about it! Why people will visit your website when it has outdated information? So, if you are making efforts to increase volume of traffic on Google, make sure the content present on your website is updated. It must have the latest and valuable information your target audience is seeking. 

For this, you need to thoroughly check website content and add latest information related to that topic. Moreover, also update the date and time on your blog so that users find it updated. This is another key factor that helps increase web traffic on Google.

Now, updating content is not only about adding new information but it also includes:

• Optimizing meta title/description
• Adding new keywords related to the topic
• Adding new internal links
• Updating new images
• Fixing broken links 

End Note

There is so much a Digital Marketing Expert needs to do in order to increase web traffic on client’s website. Everything needs to be in the right order to reap expected results. In this post, we have discussed 5 proven tips to gain high volume of traffic on Google. From optimizing content for relevant keywords to promoting it regularly on social media, each aspect plays a vital role in increase traffic volume.

All you are required to do is identify the right time and find an Experienced Digital Marketing Agency to handle all this. We hope these tips will help you provide significant results and improve your website ranking.