ITIC surveyed in 2018-2019, and 98% of the companies reported that an hour of downtime resulted in a loss of about $100,000. This amount has only increased now. The big question is what can go wrong that can cause such severe consequences.
The answer to this question is opting for a bad hosting type or provider. Hosting that cannot provide you with enough resources, support, and scalability is called poor hosting. It can lead to a slower page load speed and enhanced security risks.
Hosting your website on such an option can also harm your site’s SEO performance. Keep reading the article if you want to learn more. It will shed light on the consequences of bad web hosting you must know.
6 Negative Effects of Bad Web Hosting on Your Business
User experience is the most critical thing when it comes to making your website a successful project. Bad hosting can potentially decrease UX, causing irreversible damage to your organization. Such hosting choices provide limited scalability, and you might not be able to scale up resources when your organization needs them. Let’s focus on the six negative effects of bad web hosting on your business:
1. Slow Page Load Speed
First and the most critical effect of poor web hosting is slower page load speed. There is a direct connection between the type of hosting and how fast your website loads. When your site is hosted on an improperly working server, it takes more time to load or your visitors might not be able to stream videos. It usually happens when you opt for free or cheap hosting options like shared hosting.
The inexperience of your service provider and shared resources can significantly cripple your site. This can decrease user perception and conversion rates. That is why you must opt for a credible vendor to host your site on a reliable option. Businesses contact providers of best web hosting in UAE to increase their websites’ page load speed and avoid these issues.
2. Enhanced Security Risks
The second most dire consequence of bad web hosting is that it enhances your site’s vulnerability to cybersecurity attacks. Your hosting type usually plays a major role in strengthening the defense line of your online store. If it is not up to grade, taking robust security measures can become difficult.
As a result, your site might be prone to cyberattacks like malware infections, data breaches, and other incidents. This will expose your valuable data, such as customers’ private information to cybercriminals, harming your brand’s reputation. The risk of substantial financial losses and fraudulent transactions also augments.
3. Negative Impact on SEO
You should know that the negative impact of poor web hosting is not temporary. It has enduring consequences that can continue to destroy your business. One such outcome is its negative impact on your website’s search engine performance and ranking.
Google’s new policy emphasizes the availability of a website and its page load speed. Bad hosting can negatively influence both of these factors, leading to decreased SEO and lower ranking. Frequent downtimes and under-par UX are other elements that can lead to reduced search engine optimization.
Read also: 7 Ways to Create More Visually Appealing Website?
4. Poor User Experience
Can you expect your site’s user experience to soar when all the other parameters are not working well? Surely, you cannot. UX depends on various factors that are directly associated with the hosting type of your site. Here is how bad hosting can negatively affect user experience:
- Poor website performance
- Slow page load speed
- Frequent downtimes
- Unavailability of your website
- Substandard customer support
You cannot afford an undesired user experience if you want to see your site succeed. It will decrease user engagement, increase bounce rates, and lessen revenue.
5. Scalability Issues
No matter whether you are starting a new business or establishing an online presence for an existing one, it will most probably grow. That is why your site will require more hosting resources in the future to accommodate constantly increasing traffic. Picking bad hosting can be a detrimental decision in this regard.
It will significantly limit your project’s ability to scale in the face of a traffic influx, giving birth to website crashes. In other words, hosting your site on a poor choice can keep your business from progressing. Avoiding this situation is possible by opting for a reliable hosting solution. You can contact the providers of best web hosting in UAE to enjoy a higher level of scalability.
6. Revenue Loss
Last but not least, revenue loss is among the six negative effects of bad web hosting on your business. You can imagine how it can happen. When your site is not performing because it is hosted on a poor solution, you can expect the following problems:
- Recurrent downtimes
- Poor website ranking
- Increase bounce rate
- Abandoned Carts
- Low conversion rate
The only thing you can do to avoid these issues is to select a robust hosting type and reliable provider from the beginning. Instead of decreasing revenue, this approach will potentially enhance your organization’s financial health.
Read also: Top 10 Qualities to Look for in a Web Development Company
Pick a Robust Hosting Solution
Picking a robust hosting solution for your website is essential to ensure your online store’s success. Otherwise, a poor choice can lead to decreased site performance, increased cybersecurity risks, and poor user experience. You can choose a reliable hosting type by contacting a reputed provider.
