Here’s a reality check: The way we use mobile applications has changed. People no longer separate apps for different purposes, they’d prefer a single app that offers multiple services. This is where super app comes in – A powerful app to simplify your everyday tasks.
This is an amazing opportunity for your business to dive into. But it can also be time consuming as developing a Super App is complex. It’s likely that your in-house team of developers would require additional help and third-party companies offering staff augmentation services can positively impact your business.
Businesses worldwide are choosing to hire app developers through staff augmentation, due to its cost effectiveness. In today’s blog, we’ll delve deeper in understanding more about Super Apps and how staff augmentation can benefit your business.
Super Apps; What are they?
Imagine an app that helps you stay connected with your loved ones, order food and even book rides to your destination. This is a Super App. It eliminates the need to download multiple apps, offering a 1 stop solution for various needs. Some of the noteworthy examples include –
1) WeChat
A Chinese built app, WeChat used to be like WhatsApp. Now, it’s become the Jack of all trades by allowing users to book hotel rooms, flight tickets and even play games!
2) Gojek
With the capacity to handle more than seven million orders regularly, this Indonesian app has become one of the biggest in Southeast Asia. Users can access a plethora of services within the app, including digital payments, food delivery, transportation, package delivery, and even massages.
3) Grab
Another app from Southeast Aisa, Grab started out as a ride hailing service. Today, it has grown to include on-demand films, grocery stores shopping, financial services, ticket purchases, and hotel reservations. In a similar vein, Facebook and TikTok have introduced fresh features like dating and shopping. Users like TikTok may even make purchases inside the app.
Advantages of Super Apps
1) Convenience
Stability in interface and experience across various offerings is advantageous to users. This lowers the learning curve and simplifies app navigation. Users may complete numerous jobs without trouble through the integrated method, that removes having to log onto separate services.
2) Increased User Engagement
Super Apps offer an array of services to keep users interested in extended periods of time. It is probable that users will linger longer on the app, exploring all of its different capabilities. For instance, a user could use the same app to book a ride, locate a movie to watch, and then order food.
3) Enhanced Customer Acquisition
Businesses who integrate using Super Apps get immediate access to a large and engaged user base. This may significantly cut down on the expenses and work involved in marketing in order to draw in new clients. For example, a restaurant with a listing in the Super App’s food delivery section can reach millions of potential consumers without spending a lot of money on advertising.
4) Streamlined Data Collection
Super Apps collect huge amounts of user data on user behavior, which can be analyzed to gain valuable insights into user preferences, habits and trends. For example – Data collected from ride hailing and grocery shopping can help predict peak usage times and optimize service availability.
5) Economic Benefits
Businesses can save on development and maintenance costs by integrating with Super App instead of developing and promoting their standalone applications. This is especially beneficial for small businesses looking to reach a larger audience without significant investment.
How Staff Augmentation Services Help in building Super Apps
Staff augmentation plays an important role in building an efficient Super App by providing specialized skills, scalability and cost effectiveness.
1) Access to Global Talent Pool
One of the biggest advantages of staff augmentation services is having access to experienced candidates. Whether you’re looking to hire developers in India or remotely, their expertise in creating native app development, cloud computing or AI driven functionalities depending on your specific needs.
2) Reduced Hiring Time
It can take weeks or even months to recruit full-time staff. Staff augmentation services enable you to onboard specialist personnel more quickly. Do you need to recruit app developers with UI integration experience? By bringing these experts on board almost immediately, staff augmentation helps you keep your project on track.
3) Expertise in Cutting Edge Technologies
Super Apps often rely on advanced technologies such as AI, ML and blockchain. Your in-house team may not be equipped to handle the stress.
This is where staff augmentation services shine, as they allow you to hire experts with specific skills. This ensures that your Super App stays competitive and stays ahead of the curve.
4) Flexibility to adjust in Marketing Needs
The demands of users are constantly shifting and so is the tech landscape. Through employing staff augmentation services, you are able to respond to market demands far more quickly.
You can swiftly match consumer demand by hiring developers in India or abroad who specialize in specific areas, like as contactless payments or real-time chat, if you discover that people are screaming for those features in your great app.
Why Consider IT Augmentation Services for Super App Projects?
IT Staff augmentation services offer flexibility, cost effectiveness and access to specialized expertise that’s crucial for development and scaling of such complex projects. A quick recap –
i) Cost effectiveness, as compared to full time hires
ii) Flexibility as per market needs
iii) Expertise in specialized skills
iv) Access to global talent pool
Wrapping Up
Super apps are the mobile applications of the future, nevertheless they have problems and challenges. Businesses may create and oversee outstanding applications without needing to deal with the challenges of full-time hiring or a lack of skilled workers through the use of IT staff augmentation services.
Staff augmentation services is your go-to option if you’re looking to hire developers in India for ongoing assistance or want to hire app developers for a certain stage of development.
One such company is OrangeMantra. They have a team of developers ready to work on your Super App projects and have successfully completed tasks in different industries. With over 2 decade of experience up their sleeve, they’re ready to elevate your brand to the next level.
