In 2024, social media will be a prime channel for marketing and business growth. According to the Content Marketing Institute, 90% of content marketers use social media to distribute content. Whether it is organic content or advertisements, no business can ignore social media in today’s world.
However, understanding the algorithms of different platforms, going deep into user behaviour, creating tailored content, etc., is not a piece of cake. So, by hiring an expert social media marketing agency, you can delegate the responsibility for your growth on social media to them. And you will be able to focus on doing what you are good at.
This blog will deep dive into how different social media platforms can help you boost sales through organic content and ads. It will also talk about how our social media marketing agency can help you do the same.
What are some Platforms you should be on for maximum sales and growth?
- Facebook:
Facebook has 2.11 billion daily active users, which makes it an undisputed goldmine. Irrespective of your target audience (be it consumers or other businesses), Facebook can be a crucial driver of sales and growth. Our services can help you create targeted content and high-quality ad campaigns to bring in more revenue.
- Instagram:
Genz and millennials are always on Instagram. With 1.3 billion daily active users, you can use Instagram to build brand awareness and create trust. With posts, reels, carousels, lives, stories, adding relevant stickers, etc., you can create unique and engaging content for your target audience. This platform can act as a tool to connect with them.
By creating content that solves their problems, you establish yourself as an expert. So, they will come to you whenever they need help with your industry. Our social media marketing agency can craft a personalised content strategy for your business, including various types of content and ad campaigns to capture and convert them.
- X (Twitter):
The latest trends and industry updates are found on X (Twitter). This platform is known for its authenticity and authority. All the important personnel, from politicians to cricketers, entrepreneurs to creators, are active on this platform. So, by being on this, you can establish your brand as an expert and trustworthy business.
Be it for business promotion or building a loyal audience that can convert, X should be a part of any social media marketing strategy. In our social media marketing agency, Salt Marketing, we offer comprehensive social media solutions for your business tailored to your needs.
- LinkedIn:
This is a professional platform. Unlike Instagram or Facebook, this isn’t something everyone can enjoy. So, you can use targeted marketing strategies to convert high-value accounts and bring more revenue. Besides, for enhanced visibility, building authority and improved brand awareness, consistent content creation on LinkedIn with targeted ads can help.
- YouTube:
Videos are more memorable. So, converting someone from an audience to a customer is comparatively easier through videos. With short-form videos on YouTube, you can reach a wider audience, while with long-form videos, you can build authority among them. As we at Salt Marketing have a team of experts, we can create an ideal customer profile and suggest how to make better and more engaging videos. You can collaborate with our social media marketing agency to leverage YouTube to its maximum potential and bring more sales through this channel.
How does our social media agency achieve results?
- Social Media Optimization:
Without having an optimised profile, no one is going to look at your account on any social media platform. According to sources, an incomplete business profile on social media helps your competitors. So, our services first optimise your profile on all the social media platforms. We either set up a complete profile or complete the existing one. Then, update the business information from the name to the vision, mission, etc.
Our services at Salt Marketing focus on high-quality, unique graphics and consistent posting with high-performing hashtags and keywords. From a clear and attention-grabbing profile picture to daily follower interactions, a comprehensive service package by our social media marketing agency takes care of it all.
- Lead generation:
Once we build a decent customer base on social media platforms, the next thing is to generate quality leads through those channels. Without quality leads, most social media platforms bring no revenue to your business. Our social media marketing agency uses different strategies and models to get more leads, customers and sales. With effective B2B PPC, in-depth content creation and other channels, we generate high-quality leads. However, our targeted lead generation methods ensure a comparatively higher chance of conversion. So fewer resources are wasted.
Bottom line:
Social Media Marketing is no longer an option in 2024 for any business. So, to boost sales and growth, build brand credibility and create brand awareness, create consistent content on various social media platforms and launch targeted ad campaigns. However, doing all of this on different platforms is overwhelming while building a brand. So, you can collaborate with our social media marketing agency for high-quality services with a guaranteed boost in sales and growth.
