PVC banners are an effective means of conveying information on events and products or perhaps increasing the company’s visibility. Because they are built to last, are affordable and can be used both indoors and outdoors, these are some of the chief features of hard surface floors among consumers. But with the many banners in circulation, how does one ensure their banner is the most noticeable? An attractive PVC banner does not mean just choosing some of the colours and placing their logo on it. Companies that wish to come up with banners must consider aspects of layout, colours, typefaces, and messaging that would help them create a banner that people would easily be drawn to time their attention on and never forget.
Understand Your Audience
Knowing who the market is is vital before proceeding to the design side of things. Is your banner heading to a local event, a corporate event, or a product-launching campaign? Depending on your audience, you can select the correct design elements. For instance, a banner print that will likely be displayed to a youthful audience could include bright hues and a contemporary typeface. A custom PVC banner that will be used to advertise a corporate event can include a more formal and neat banner.
Choose the Right Size and Placement
The size and location of your banner play major roles in determining the style of your PVC banner. If your banner will be read from a distance, it is recommended to use big fonts and no design prints on it. On the other hand, a small banner used indoors may permit more detailed designs to be placed.
Consider where the banner will be placed:
Outdoors: When people pass through a particular area, they are compelled to look at something big and bulky with bold features as they continue on with their business.
Indoors: Select medium to small sizes with additional information when the viewers are viewing a short message since the more time they have, the less elaborate it will be.
Use Bold and Contrasting Colors
Deciding on the right color scheme is a make-or-break situation when it comes to the look of your banner. Bright and bold shades will garner a lot of attention, especially when used against a contrasting colour. For instance, the white font on the dark blue background provides a high level of contrast and makes the text stand out.
Another important thing to note is that when deciding on the colours, you should never use more than three colours in your design. The viewer gets confused When using many colours, while if one uses little colour, the banner may appear dull. In a preference case, try to select colours with your brand and message in mind. As for custom PVC banners, it is best to limit the use of colours to your brand’s primary and secondary ones to maintain the same corporate look and feel throughout your other assets.
Keep the Design Simple and Focused
A common error is overloading the print with too much information about the banners. Jost and van der Heide agreed with this notion by stating that the more complex the design, the harder it is for the users to comprehend the message meant to be passed across. At first glance, a good PVC banner has a single point of attention. This could be your logo, the product you want to promote, or even a catchy title of the article.
Here are some key tips for keeping your banner design simple:
Limit text: Use a headline that fits in the Twitter post and contains a maximum of 120 characters but gives a brief message.
Avoid overloading with graphics: You can use one or two good photographic images or icons that bear some relation to the message you are passing.
Leave negative space: White space or space around your design elements gives them room to be seen and helps focus on your main message.
Use Readable Fonts
Just like colour, the font you choose also greatly influences how clear your banner is to the human eye when viewed from a distance. Use: Avoid using thin or complicated fonts, like cursive, whereas Arial, Helvetica, or any other, like a simple thick line without curves, should be preferred. Steer clear of fancy and fiddly typefaces best suited for designs that will not be read in a hurry.
Size matters as well. Your headline should be big enough to draw attention at least from about 3 meters away. Subheadings and the rest of the text should be somewhat readable but significantly smaller than the headline. When ordering a specific PVC banner, it’s always better to maintain the font sizes as similar as possible to other promotional material for that professional touch.
Incorporate High-Quality Images
Pictures can advocate your story or a product that you are selling in the market. A problem with such images is that they are usually of low quality, but they should be of high quality. Low-resolution images give your banner a poor appearance, which would not be good for business. If you are using images borrowed from the internet or stock images, make sure you have permission for business use. For promotions related to products, better use product photographs taken by yourself and posted as banners.
Build a Solid Call to action (CTA)
To be honest, it may look pretty, but if you don’t have a solid call to action or no call to action at all, your PVC banner is going nowhere. The CTA tells the viewer what to do next: visit the business’s website, follow the business on social media, or attend an event. The CTA should not be lengthy, ambiguous, or words of wisdom but straight call-to-action phrases like ‘Come and visit us today’ or ‘Call now for a free quote.’
Your CTA should also look different from the rest of the text. In this case, make the CTA stand out on the banner print. Do not allow the actual design to consume the CTA completely by using bright colour schemes or an outlined rectangular box around the button.
Optimize for Different Weather Conditions
When creating outdoor banners, it becomes vital to consider factors such as fading and visibility in poor weather conditions. PVC banners are waterproof and relatively sturdy, but the design should be flexible as well. High brightness levels can make the colour appear less saturated, so make sure to check your design both indoors and outdoors.
Think about wind slits as an option or grommet reinforcement for the outdoor banners. Earlier, we discussed the following practical aspects which help your custom PVC banner not tear in windy conditions looking good:
Balance Branding and Messaging
It’s important to brand yourself, but don’t overlook the message you are sending. It is also important to make sure the logo and the brand colours are either partially or fully all over without negating the importance of the message. Message content should be about 60%, whereas the branding should be around 40%. This is important so that only special information is conveyed and, at the same time, brand recognition is carried out.
Test Your Design
See the banner print design before going to print it. This is a special reminder that you must first test the design before you print your banner. Share it with friends, colleagues or even possible customers to receive the feedback. Examples of the questions that one may ask them are, “What do you see first?” or “Can you understand the message clearly?” Such feedback can go a long way in enabling you to get the best of your custom PVC banner prices such as this one.
Conclusion
In its simplicity, creating the best PVC banner that will grab everyone’s attention needs colourful and clear print with the right accompanying font style and graphical arrangement as the message to be conveyed. Remember, simplicity is key. Don’t use plenty of text and illustrations, but stick to the combinations to let a passer-by understand what you want to express in 3 seconds. Indeed, converting these tips helps you to design and order an effective, eye-catching PVC banner for your brand promotion with a call to action.
