Whether you are browsing through social media for that awesome-looking dress that fits the trend; or packing bags for your upcoming holiday, fashion is fun. Most women and even some men have been appreciative of style as it is one of the pleasures of life and they have a right to it. Moreover, it is an industry that is more progressive than others.
As a part of that, Artificial Intelligence has taken the fashion industry by storm. The disruptive technology was not found attractive by the fashion industry initially, but today the situation is that the stores that haven’t implemented this technology are risking insolvency. It is the top priority for the fashion industry to use AI technology to keep up with the market and much more.
Below mentioned are the ways AI generated fashion has influenced the industry and will continue to do so:
1. Designing
Ill-fit is a major reason customers return clothes, but AI can help solve that problem. When fashion brands start using AI, they can design dresses with a perfect fit; which not only oozes swag but comfort at the same time. It will concentrate on minute details that a human just cannot understand.
Earlier when designers would design clothes, a large amount of time was spent deciding on the style, body type and skin tone; plus material, theme, comfort, etc. They worked for many days, sometimes months, to create the perfect outfit that would make women and men look impressive. AI technology enables harmonizing the balance between humans and machines.
With AI, forget about delays in making the dress that will set the trend in the market. Creating that perfect little black dress will just take a few hours.
2. Merchandising
Adding an effective “Search Option” isn’t simply a task that you have to strike out of the list because people generally type their requirements in the search bar and finally buy them. Unless people want to buy an article or a dress, they will hardly go to the search bar and make the effort to type what they want.
Hence, online merchandising involves inspiring browsing, directing customers to add a product to the cart and don’t leave without buying it. AI suggests one on one as well as one–to–many recommendations. Merchandising of this time is a combination of science and art. The greatest advantage of advancement in science and technology is that artificial intelligence (AI) is taking the guesswork out of the role of search function when it comes to merchandising; and enabling online retailers to use search in ways that generate more sales.
3. Inventory Management
AI-driven inventory management is not just accurate but is very useful when fashion comes back. As mentioned, AI helps forecast trends and promote the creation of a metaverse wardrobe, physical storage space will not be occupied. Plus, whenever the retro style makes a comeback, the designers need not struggle to spend their creative energy on racking their brains to decide what to do.
The Last Thoughts
AI generated fashion has allowed the industry to grow to the point that those brands which haven’t integrated AI have fallen behind. The designers are experimenting, and it is, of course, working out in their favour.
