The Single Best Way to Evaluate an eCommerce SEO Agency

Want to know a really cool secret about eCommerce SEO agencies and search engine optimization in general?

There is a fairly straightforward process you can follow ahead of time to determine if an agency can actually walk the walk before you hire.

Here’s the cool thing – this only works with SEO. There’s no way to run this test with PPC or social media management or even any other prong of digital marketing.

Here’s what to know.

It’s All About the Organic Search Results

When you hire an eCommerce SEO agency, you’re hiring them to do work on your website that’s going to get you to show up in the organic search results, right?

So to see if the company can actually deliver work for your website that can do so, you want to see if their website shows up in the organic search results.

There are 3 good ways to do this, broken down here.

By General Services

The first and most obvious way to vet the capabilities of an eCommerce SEO agency is to look for those exact keywords.

Some good ones are:

• eCommerce SEO agency
• eCommerce SEO company
• eCommerce SEO services
• SEO company
• Best SEO services
• Affordable SEO company
• SEO content
• SEO link-building

Theoretically any SEO-related keyword can work here, but what you want to see is that the agency you’re looking at shows up somewhere on page one for these keywords, perhaps on page two simply because they are intensely competitive.

By Platform

Another way to vet an eCommerce SEO agency is by making sure they are proficient with SEO and your platform.

The way to do that is to qualify your searches with platform-specific keywords. Let’s say, for instance, your online store is built on BigCommerce. Some searches to run might be:

• BigCommerce SEO
• BigCommerce SEO services
• SEO for BigCommerce
• BigCommerce SEO company
• BigCommerce SEO agency
• BigCommerce partner
• SEO services for BigCommerce

Rinse and repeat, but this time with other platforms, such as WordPress (or WooCommerce), Shopify, Volusion, Magento, or whatever other platform your store is built on.

These keywords are still competitive, but not nearly as much as the general SEO-related keywords. Therefore, the agency you’re vetting should show up somewhere on page one for at least one of them.

By Industry

You could also get creative looking at organic digital marketing services (specifically, SEO) by the industry you’re in.

So let’s say, for the sake of experimentation, you run an online cigar shop. That’s a restricted industry which means SEO is your best bet for getting leads.

Here are some things you should look for to make sure you’re working with a good company:

• Cigar SEO
• Cigar shop SEO
• SEO marketing for cigar shops
• Cigar store SEO
• Cigar SEO services
• Tobacco shop SEO
• Cigar accessories SEO

And other iterations. Now here’s the cool thing about industry-related keywords. While still competitive, they are nowhere near as competitive as platform and general SEO keywords.

This means that there should be at least one of these that your eCommerce SEO agency in question ranks for – and on page one, no less.

If you can’t find at least one industry-related keyword for which the agency in question has page one rankings, you should probably move on.

Think about it – they are literally trying to sell SEO services to your store. If they can’t produce rankings for their own sales efforts, how will that work for you?

Hiring an eCommerce SEO Agency

If the eCommerce SEO agency you have your eye on shows up on page one in the search results for one or more of the keywords you enter into Google, then you might have your eyes on a winner.

There’s just one thing to do – start working with them to ramp up organic traffic to your own website.

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