Advertising and marketing are the two most essential aspects that every company utilizes to promote their brand products and services. With various modes available like billboards, posters, television and radio advertising, and social media marketing, innovative methods are used to attract customer attention to brands. Lift advertising is one such method that has become a game changer for brands under urban marketing. With a limited customer attention span, lift marketing helps communication of information in a matter of seconds helping with building a stronger customer base and brand loyalty. But what is lift marketing?
Lift marketing and advertising makes use of posters that are installed within. Residential lifts convey a message and attract customer attention towards a product or service. An outdoor advertising agency in Delhi can help with poster designing, installation, and even timely upgradation. But how makes lift marketing so unique and powerful?
1. Attracting customer attention
Lift marketing helps attract customer attention that otherwise would ignore other traditional methods of advertising and promotion. Thousands of potential customers living in urban spaces like their residential buildings or working in their offices do not pay heed to billboards, social media, and other popular modes. However, a small poster in the lift communicating the brand message, and promoting its products and services can help with greater exposure. This way brands can relay their message and promote their products to more customers. With building customer attention and everlasting impression in their minds, lift marketing can prove beneficial in the long run.
2. Target advertisingÂ
Lift marketing can even help with target-based advertising helping brands to relay a message and promote their product to specific customers. For example, a popular brand of footwear can place its ads in a lift of a high-rise commercial building or mall where customers are bound to make a faster purchase decision. As compared to traditional marketing, brands can place customer-centric ads in lift depending upon the income level, and needs of the customers. Personalized advertising can help brands connect with the right customers with limited effort.
3. Cost-effectiveness
A poster installed in a lift is cheaper compared to large billboards and social media-based advertising channels. Moreover, a comparison of the price-to-benefit ratio reveals that lift marketing is a more cost-effective option for brands and advertisers. A well-designed poster is installed in hundreds of lifts in different buildings which make it more economical than a full-size billboard poster or video that will uploaded on various social media handles.
4. Building brand loyaltyÂ
The best part of lift marketing is the ability to build a strong brand presence and customer loyalty towards a brand and its product. Customers continuously see the same poster in their lifts that reinforces a strong message in their brands. This attracts customer attention, builds brand presence in the market, and develops brand loyalty.
Lift marketing as compared to outdoor advertising in Delhi is more effective and serves as a perfect tool for modern urban advertising. With its extensive benefits, advertising agencies and brands have started to adopt lift marketing to attract new customers.
